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Why AI fails to create audience-centric content
When I introduce myself to people as a writer, I know that in 30 seconds, the “sooooo, what about AI?” question is coming my way.
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11 hours, 64 startup landing pages: Here's how to get more customers
Bad copy can kill a good idea before you've even started. This post looks at the mistakes of 64 startups, and how you can avoid them.
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How To Optimize The CTA Buttons On Your SaaS Website
Greatly impact your conversions by optimizing your CTA button text. There's more to writing buttons than a simple "get started"
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3 Simple Truths About Communication For Developers
Here are three rapid-fire truths you need to know about to start optimizing your website copy, in-person sales, and product marketing
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