Why AI fails to create audience-centric content
When I introduce myself to people as a writer, I know that in 30 seconds, the “sooooo, what about AI?” question is coming my way.
11 hours, 64 startup landing pages: Here's how to get more customers
Bad copy can kill a good idea before you've even started. This post looks at the mistakes of 64 startups, and how you can avoid them.
How To Optimize The CTA Buttons On Your SaaS Website
Greatly impact your conversions by optimizing your CTA button text. There's more to writing buttons than a simple "get started"
3 Simple Truths About Communication For Developers
Here are three rapid-fire truths you need to know about to start optimizing your website copy, in-person sales, and product marketing
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