THE MARKETING AGENCY SPECIALIZED IN ONBOARING

Turn your new users into high-usage, retained customers

Tell me how (watch the video)
Tell me how (watch the video)
Show me how
Work with us
Implementation
Optimization
Metrics
Copy
Strategy
Customer research
Implementation
Optimization
Metrics
Copy
Strategy
Customer research
Copy
Strategy
Customer research
Implementation
Optimization
Metrics

80% of your new users log in once...then ghost.


If you're slowly dripping out welcome emails on a timer hoping that people will read them and re-engage, I can help.

I build and implement email and CX strategies that get new users to activation and adoption.

Just like when I:

Rocket icon svg
Designed a freemium onboarding CX & email flow that generated a 37% lift in paid conversions
Rocket icon svg
Launched a trial welcome sequence that gets read by more than 50% of new users
Rocket icon svg
Designed personalized onboarding sequences that sped up time-to-purchase by 185%

It's not just your startup.
On average, 60-80% of new users typically ghost within minutes.

H
ere's how to get them back the next day.
And the text. And the text. And the text. And the text. And the text. And the text. And the text. And the text.
And the text. And the text. And the text. And the text. And the text. And the text. And the text. And the text.
Graph down icon svg
Graph up icon svg
Graph down icon svg

From no retention

When people sign up, they have a problem they think your product can solve. A problem that they're willing to pay for. But they're busy, and learning new things is hard.

So they sign up, fail to find value, and bounce forerver.

Graph up icon svg

To inevitable growth

New users, whether they're paid or on freemium plans, never feel overwhelmed. They know exactly what to do next to get the value they were looking for.

Those are the users that bring the highest MRR.

Pricing & Packages
Pricing & Packages
How it works?
How it works?

If you're not converting at 100%, there's room to optimize.

Here's how to tell if your business is a good match with our services.

"Why did the numbers shift? What's changed?"
"We need more than anecdotal feedback"

You're growth focused and Product-Led.

Your product team's worked hard on your app, and you're currently putting some effort into guiding users through onboarding without needing sales to step in.

You're a B2B SaaS company

You're currently running a freemium or a free-trial model for new users. You might also have a demo and enterprise offerings, but there's minimal gatekeeping of basic functionality.

"We're serving more than one type of user. A cookie cutter approach just isn't cutting it."
"Our free-to-paid conversion rate needs a lift. It's slowly declining."

You should want us because we will...

People money exchange icon svg

Increase your paid conversions

For every $1 spend on email marketing, you get $44 ROI.  Convert more of your users into paying customers.

Time gear icon svg

Speed up your sales cycle

When your new users understand why your product is worth their time and how it works, they get to their aha! moment faster.

Diagram statistics icon svg

Make your product sticky

With a user base that's fully onboarded, usage increases, accounts are retained, and revenue growth happens organically.

You're getting world-class copywriting experts who specialize in user engagement.

We a small team of experts that move users to the "yes" using voice-of-customer data, frameworks, formulas and scientifically-proven persuasion techniques.

The expertise you need to get new users to product adoption.

Claire Heginbotham

Founder of Copy Island

Claire Heginbotham

Founder of Copy Island

Claire Heginbotham

Founder of Copy Island
Coin illustration svgCoin illustration svg

Claire Heginbotham

CEO of Copy Island

Copy Island takes an agile marketing approach to  onboarding strategy. We use the proven "Overpowered Onboarding" process and to create and optimize engaging user and customer experiences.

Book a call
Book a call
can you show me how?
Can you show me how?

How we'll lift your engagement, conversion, and retention rates...

Email icon svg

Customer insight

Complex customer data like sales calls, surveys, feedback forms, interviews, testimonials, and even forum posts all help you understand what drives the "yes" from your customers.

Sketchbook icon svg

Personal messages

Personalization gets you higher engagement and more conversions. With segmenting, data enrichment, and even quizzes, your in-app and email messaging reaches "you're  reading my mind" level.

Diagram statistics icon svg

Triggered email flows


Your latest signup needs "bumpers" to remind them A) you exist,  B) Why their pain point is worth solving and C) How they can solve it. Email does that.

But there's no point in asking users to upgrade even if they only logged in once. Our triggered flows track in-app usage so users get the right message for their stage in the customer journey.

How many times have these revenue-driving emails sequences been dropped from your to-do list?

(and how many existing sequences have you ignored for 12+ months?)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.