Get serious about messaging that converts.

Copy Island specializes in explaining complex concepts in an easy-to-understand way. And we do it using quantifiable customer research. So you can stop relying on guesswork.

We're not listening to you...

...we're listening to your customers.

Conversion copywriting is the science of optimizing your messaging for your conversion goals (e.g. authority-building, sign ups, sales).

We're experts at listening to customers. Because before words make it onto a page, we need to understand what people are thinking, feeling, doing, and saying.

Once we've walked a mile in your customers shoes, we can

Hit home with your potential customers using expert messaging
  • 1-on-1 Customer interviews

  • Customer surveys

  • Competitor review mining & analysis

  • Forum research

  • Independent user testing

You’ve never seen messaging strategy that answers this many questions

Research analysis helps you finally nail down that value proposition and figure out which features you should focus on.

Easy-to-implement your copy

You're not left in the dark with a Google doc and no idea how to ask your designer to take it to the next level.

We format deliverables into low-fidelity wireframes that are easy for your entire team to understand.

And if you need a contractor to help you out, we'll connect you with someone from our trusted network.

You'll feel pretty good after working together

At least, if you consider our track record something to go by.

We're confident that we're on the right track with messaging by using copywriting that doesn't rely on gut feel or guesswork.

Thorough research, quick delivery, a wealth of ideas – the list goes on. Claire is a joy to work with!

Jon McCullough, Head of Product Marketing


It's faster to create related materials for emails, blogs, etc since we have a solid foundation

CopyIsland helped us clarify (Claire-ify?) our messaging and use proven copywriting frameworks that have increased our conversions.

Jesse Hercules, Founder


My site feels much more connected

As a developer, I've always dealt with IT people, not buyers from other walks of life. Being able to understand their language, and reflect it back to them with my website, feels much more connected.

Ryan Healy, Founder


Project pricing and structure

Project pricing starts at $5,000. Hourly consultation is available on request. Exact deliverables for copywriting projects are always customized to your unique situation, but standards include:

  1. A detailed messaging strategy that gives you a clear insight into your customers top pains, problems, motivations, desires, objections, and dream outcomes. You can use this to quickly write ad copy, target the right audience, and more.

  2. A tailored customer journey that defines the KPIs of your customer’s experience all the way from first contact through to raving fan. Includes verified data on where your audience hangs out and what content they engage with.

  3. Web copy for sales pages that truly connect with your customers to get conversions. All web copy is wireframed for ease of implementation.

  4. Action-triggered email sequences customized to key customer touch points that engage and convert without annoying or overwhelming your customers with too much information.

How the process works

A typical project that includes full messaging and web copy starts at $5,000

Discovery session

A free 30-minute video call to discuss your project and ensure a good fit.

Your written proposal

You get a written proposal with a video overview to discuss internally.

Research collection

We collect research over 1-4 weeks. This includes customer surveys and interviews.

Research analysis

Your research is analyzed and compliled into a messaging strategy document.

Messaging strategy meeting

We meet for an hour to discuss the messaging strategy and align on finer points.

Copywriting & wireframing

All copy is written and laid out in low-fidelity wireframes.

Copy review meeting

We meet to review the copy and make adjustments. You can usually expect a max of 2 revisions.

Testing and validation

Hero headlines undergo 5-second testing and we conduct user tests if required.

Handover to designer

All copy is written and laid out in low-fidelity wireframes.

Claire really took the time to understand and channel consumer sentiment

The Copy Island team did a fantastic job digging into the research and translating consumer insights into actionable copy for our landing page. Their approach artfully balanced depth and practicality, and the team was a pleasure to work with.

Meghan, CEO,

Partum Health

Book a free discovery session to get started.

Free up your internal resources with clear messaging and copywriting.

Hi, I'm Claire, the human behind the keyboard

Researcher, writer, founder (in that order)

Like many newbie writers, I never understood the power of customer research. But with 6+ years of experience under my belt, and plenty of experience in conversion copywriting, I now know that that the best messaging a brand can put out comes from their customers.

That's why my small team and I dedicate hours to learning everything we can about you, your business, and your best customers.

You won't find any agency-style set-and-forget content creation templates at Copy Island - optimization is our game.

Fun Facts

My surname is "heginbotham".  pronounce it "heh-gin-boh-tham". All my social handles are @clairehagin for easy typing.

I was born in the UK, grew up in South Africa, and have worked and lived in Japan and South Korea. It's given me a rather flexible accent.

I have a background in 3D animation, studied Python (briefly) and worked in film. Along with a passion for Marvel movies, it's given me an excellent general technical knowledge and means I work well with developers.